WE GROW BUSINESSES BY DESIGN.℠
Solutions for ambitious leaders.
A culture of excellence.
Built on relationships and driven by care.
Small businesses are the backbone of America. Ironically, these institutions are the most underserved when it comes to the comprehensive marketing expertise needed to evolve, grow, and sustain their relevancy in the modern age. In 2011, we set out to lead the change, starting right here in Upstate New York.
Since inception, we've helped 450+ clients solve their marketing challenges, achieve their business goals, and realize over $1 Billion in new revenues and cost savings. The company has invested $5.2M in profits and charitable work to support 100+ organizations, families, and individuals in need throughout the Capital and Adirondack Regions of New York. The team has also co-created three 501(c)(3) nonprofit organizations to support children, education, and sustainability, as well as 12 major events to benefit the small business community - all of which are still going strong today.
In 2024, we remain focused on partnerships with the most forward-thinking leaders who set out to do great things in business and value our partnership role in ensuring their success.
Leaders by example.
Our ranks have produced some of NY's most talked about brands, campaigns, and events.
George Normandin
Strategy + Creative
George is a multi-disciplinary entrepreneur and a world-class problem solver who makes things happen. His vision and business model has revolutionized the marketing industry. It's also well documented how his ideas and altruistic heart have transformed businesses and lives. When not serving others, George enjoys writing music, golfing, boating on Lake George, and fun adventures with his wife (Kate), three children (Annie, Lucy & Grant), and the family dog (Gus).
Kayla Herlihy
Design + Production
Kayla has been an integral leader at the company since its inception. She's a dynamic, bright, and fun professional with a deep passion for helping each client improve and sustain their allure. Her specialties include Graphic Design, Photography, and Web Design. When not working on the next big client campaign or project, you'll likely find Kayla out exploring the Adirondacks with her husband (Josh) and two boys (Shane & Jake) or ripping down the finest ski trails in the Northeast.