The Great Upstate Boat Show has been one of our most loyal clients since 2012. We've had the good fortune of working alongside its terrific leadership to plan and execute key goals each year. Beyond marketing, we've also extended our talents into areas that have helped the show's operation to run more effectively and efficiently. Since taking the reins as the agency of record, gross sales in boats sold at this show have grown by an unprecedented 48%, year-over-year.
What was once a small show, has grown to become one of the most prominent boat show brands throughout the entire East Coast of the U.S.A. Most importantly, it has become a dependable, major annual sales driver for participating boat dealers and lifestyle vendors.
Boat Upstate NY
Designed to be a year-round, online boat sales tool for Eastern New York Marine Trades Association (ENYMTA), the concept gradually evolved to becoming more of a lifestyle boating brand. Today, boating enthusiasts can get instant access to all of the resources and information they need to enjoy boating in the Eastern part of Upstate NY. The effort has engaged thousands of new people, which has significantly advanced the awareness of key boating initiatives.
