WE GROW BUSINESSES BY DESIGN.℠
Built to serve bold ambitions.
A culture of excellence.
Built on relationships and driven by care.
99.9% of all businesses in the U.S. are small businesses. Ironically, these institutions are the most underserved when it comes to the comprehensive marketing expertise needed to scale, grow, and sustain their relevancy in the modern age. In 2011, we set out to lead the change.
Since inception, we've helped 450 clients solve their marketing challenges, achieve their business growth objectives, and add over $1B in combined new revenues. The company has invested $5.2M in profits and charitable work to support 100+ organizations, families, and individuals in need throughout the Capital and Adirondack Regions of New York. The team has also co-created three 501(c)(3) nonprofit organizations to support children, education, and sustainability, as well as 12 major events to benefit the small business community - all of which are still going strong today.
In 2024, we're strictly focused on partnerships with select business leaders who are committed to greatness in everything they do and value our proactive role in ensuring their future success.
Leaders by example.
Our ranks have produced some of NY's most talked about brands, campaigns, and events.
George Normandin
Strategy + Creative
George is a multi-talented entrepreneur with a larger-than-life personality and a humble, altruistic heart. He revolutionized the marketing industry with our model and it's well documented how his vision, ideas, and processes have transformed businesses and changed lives. When not serving others, George enjoys writing music, golfing, boating on Lake George, and fun adventures with his wife (Kate), three children (Annie, Lucy & Grant), and the family dog (Gus).
Kayla Herlihy
Design + Production
Kayla has been an integral leader at the company since its inception. She's a bright, fun person with a deep passion for helping each client improve and sustain their allure. Her specialties include Graphic Design, Web Design, and Photography. When not working on the next big client campaign or project, you'll likely find Kayla out exploring the Adirondacks with her husband (Josh) and two boys (Shane & Jake) or ripping down the finest ski trails in the Northeast.