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NYS Federation Tournament

New York State high school championship basketball has been a staple in Glens Falls, NY for more than 30 years. After losing the tournament for the first time ever to Albany in 2014-2016, we led the design of the winning bid to bring back the NYS Federation Tournament to Cool Insuring Arena in Glens Falls for 2017-2019. Immediately following the winning bid, we produced a new brand identity for the tourney. Supporting campaigns that we produced over the next three years for the event resulted in a 43% year-over-year growth in attendance. Our greatest memory however, will always be how Glens Falls High School, led by Joseph Girard III, brought down the house at Cool Insuring Arena in front of a home crowd as they won their first ever, NYS Federation Tournament Championship. Watching it all unfold as it did was incredible.
SERVICES PROVIDED:
Bid Design + Copywriting
Strategic Marketing Planning
Brand Strategy
Logo Design 
Web Design + Development
Photography + Video
Print Design
Event Marketing
Public Relations

NYS Federation Tournament

New York State high school championship basketball has been a staple in Glens Falls, NY for more than 30 years. After losing the tournament for the first time ever to Albany in 2014-2016, we led the design of the winning bid to bring back the NYS Federation Tournament to Cool Insuring Arena in Glens Falls for 2017-2019. Immediately following the winning bid, we produced a new brand identity for the tourney. Supporting campaigns that we produced over the next three years for the event resulted in a 43% year-over-year growth in attendance. Our greatest memory however, will always be how Glens Falls High School, led by Joseph Girard III, brought down the house at Cool Insuring Arena in front of a home crowd as they won their first ever, NYS Federation Tournament Championship. Watching it all unfold as it did was incredible.
SERVICES PROVIDED:
Bid Design + Copywriting
Strategic Marketing Planning
Brand Strategy
Logo Design 
Web Design + Development
Photography + Video
Print Design
Event Marketing
Public Relations
nys-federation-tournament-website-design
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